Getting Started

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Gift Basket Business World Newsletter
Your Roadmap to Tips, Resources and Tools That Increase Your Profits 
January 16, 2007--Issue 127
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Last week's tip: Learn Where to Buy Your Inventory and Supplies

 

 

 

This week's tip: 
Add Something New to Your Gift Basket Business

 

by

Flora M. Brown, P.D.
Copyright 2007
All rights reserved

 

Like most of us, you probably made resolutions for the new year. As a businessperson you probably  resolved to increase your profits. One way to do this is to find ways to inject something new into your business. An idea that has worked well for gift basket designers is a Basket of the Month program. It works like this:

1. Design a basket appropriate for the season.
2. Keep the price affordable and the same from month to month.
3. Make it clear to your clients that this design will not be customized.

There are several advantages of a Basket of the Month program:

1. Since you decide on the design you can use inventory that is surplus or slow-moving.
2. You give your clients an affordable choice that is also appropriate for the season.
3. For clients who order multiples each month, this design gives them something different at the same price.
4. Because clients don't know what the new design will be each month, you create excitement and anticipation.

5. Many business clients will opt for this design since it's usually a bargain and takes out the guess work.

 

In order for this to work well, of course, you must promote it heavily on your website and mailings. You could even have a teaser put on the back of your business card, "Ask me about our Basket of the Month program."

If you need ideas on themes that could work for each month of the year, get my CDs "99 Sizzling Marketing Ideas to Make More Money--January through June" and "99 MORE Sizzling Marketing Ideas to Make More Money--July through December"

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Click here to read previous issues of this newsletter or
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www.thegiftbasketibrary.com/newsletterarchives

 

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Keep up with the gift industry and stay inspired,read my blog.

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PERMISSION TO REPRINT: You may reprint the tips from the Gift Basket Business World Newsletter in your own print or electronic newsletter. But please notify us where they will appear and include the following paragraph at the bottom of the tips.
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©2006 Flora Brown Associates. All Rights Reserved.
Reprinted from "Gift Basket Business World Newsletter," a free ezine
featuring tips, resources and tools that increase profits for gift basket retailers
Subscribe at http://www.giftbasketbusinessworld.com/
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Contact Information
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email: mailto:  flora@giftbasketbusinessworld.com

address: 446 S. Anaheim Hills Rd,#167
city/zip: Anaheim Hills, CA 92807
phone: 714-637-1455
web: http://www.giftbasketbusinessworld.com