Boost Sales with
a Birthday Reminder Service
For most gift retailers the Christmas season is the big money maker. But it comes only once a year. Those who succeed in the gift basket business must generate sales year-round. One way that many basketeers have garnered more sales from their customers is to set up a birthday and anniversary reminder service. After customers provide you with their important dates, you will send them timely reminders offering them the right product at the right time for their colleagues and loved ones.
A birthday reminder service can be simple or very sophisticated, but you will need tools.
To set up your service you will ask your clients to list the special days they want to remember, the recipients and any details about the interests or hobbies.
Once you collect the special days from your customers you will need to store it in a system that will either remind you so you can notify your client, or remind your client directly by email, postcard or phone.
There are a number of free programs designed for
consumers that may also work for a small business.
1. Multi-Reminder
http://www.theabsolute.net/sware/reminder.html
2. Remember It
www.rememberit.com
There are pay services:
Consider contact management software programs:
Whichever program you use, be sure your birthday reminder service works consistently and reliably. Offer your clients a variety of gift options, choose appropriate shipping or delivery, and don't forget to ask for the details that will go on the gift card. |
