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In exchange for letting Google put ads on your website you get paid a piece of what the advertiser pays each time a visitor clicks an ad . The amount of money you make depends on how many times people click the ads. Whether or not folks click the ads has to do with the content you place on your pages.
Since your website will feature your designs and have information and articles about gift baskets, the ads Google places on your site will be from other gift basket companies.
If you worry about the Google ads distracting your visitors from buying your gift baskets you may not want to use this form of passive income.
On the other hand, if your visitors decide against buying from you, but click on another company's gift basket ad before they leave your site, at least you made something from their visit.
Some website owners make enough from Google Adsense to pay their house notes and more. Others, just enough to keep them in Starbucks Frappucinos.
How much will you make from each click? No one knows that but Google. The formulas they use are a closely-held secret, and they change them.
But what do you care? How much are making now from the visitors who stop by your site and never buy anything? When they click a Google ad it takes them to someone else's site. But you get paid for the click, whether they ever buy anything from the other site or not.
It's easy to get started with AdSense and it only takes a few minutes. You fill out one single online application and that's it. Once you’re approved, it takes only minutes to set up AdSense; all you have to do is copy and paste a designated block of HTML into the source code for your site. Once you do that, targeted ads will start showing up on your website.
Google has no strict criteria for acceptance into the AdSense program, and Ad Sense doesn't hit you with a minimum traffic requirement. The only criteria they're really sticky about is the standard acceptable content requirements, and that's pretty standard almost anywhere.
Google AdSense says they're serious about attracting quality content sites, and because of that they only allow AdSense members to serve so many ads per page. This information changes quite often on Google so you should read the guidelines before adding the code for your ads. As of the time of this writing they are allowing three AdSense ads per page along with a Google Search box.
You do have to have a website up and running before you can apply for an account. It doesn't matter if you just bought your domain name a couple days ago, as long as your site is online.
They will have a real person look at your site and make sure it is ready for visitors. It must have content, not just a list of links. Google will only approve sites that offer information to internet surfers.
Once you've been accepted into Google AdSense, you'll be able to get the AdSense advertisements on any site you own using the same ad code, provided you obey the Google guidelines.
Before you place your ads, you really should read the lengthy and detailed Guidelines on the AdSense site. Make sure you understand what you are reading. If you don't understand, write to Google and get clarification.
Even though it is fairly easy to get a Google AdSense account, it is also easy to lose it if you try to bend the rules.
Play fair and you will make money. If you cheat, you lose.
About the Author
Flora Morris Brown, Ph.D. is a Professor Emeritus at Fullerton College, educational consultant, gift basket expert, writer and professional motivational speaker. From her websites, blogs and newsletters she motivates small business owners and gift retailers with sales-generating ideas, marketing tips, design ideas and business success strategies. She is mother of four and grandmother of three. When she's not traveling she enjoys her home in Anaheim, CA.
Copyright 2008 Flora Brown Associates